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9 out of 10 consumers eat cereal for breakfast

9 out of 10 consumers eat cereal for breakfast

More than 56% report having had a bowl of cereal at home in between meals
  • Michael Roberts
Can you guess the cereal?

Can you guess the cereal?

The word game about cereal...the breakfast. We'll describe a brand, and you guess the name with one letter changed. If we said, "There's nothing like the 'snap-crackle-pop' of a bowl full of rodents," you'd say, "MICE Krispies."

Heard on NPR Ask Me Another 

Listen Now 6 minutes

  • Michael Roberts
Obol - The Original Never Soggy Cereal Bowl on New HBO hit show Silicon Valley

Obol - The Original Never Soggy Cereal Bowl on New HBO hit show Silicon Valley

Do you watch HBO? I do. The original content is really giving Netflix some competition. So many great shows with fresh concepts. So imagine...

Obol-A-Day Giveaway July

One Winner For Everyday!

 

 Yes, that's right...you feeling lucky?

  • Michael Roberts
Good Housekeeping thinks Obol is revolutionary!

Good Housekeeping thinks Obol is revolutionary!

Rebekah Lowin, a Good Housekeeping intern from Columbia University provides us with her take on the Obol and I think she hates soggy cereal as much as...
  • Michael Roberts
St. Joseph News-Press Calls Obol

St. Joseph News-Press Calls Obol "Soggy Cereal's Savior"

I absolutely can’t stand soggy cereal. I’m so picky about it that I usually avoid eating cereal altogether, unless I use a big spoon and can finish the bowl in less than five minutes...
  • Michael Roberts